The National Down Syndrome Society (NDSS) has been recognized as the Brand of the Year by Harris Poll EquiTrend. EquiTrend is an annual study that started in 1989, yet awards have only been given to the top brands since 2011 and started the Disability Non-Profit category in 2012. The award is given out based on the Brand Equity Index which measures an organizations reach in Familiarity, Quality and Intention (intention to purchase/use/watch/own/donate).
“NDSS is deeply honored to be recognized by the Harris Poll as the brand of the year in the Disability Non-Profit category,” said NDSS President Jon Colman. “This award is truly a high compliment demonstrating to all of us at NDSS and the Down syndrome community that we are making strides towards fulfilling our mission to be the national advocate for the value, acceptance and inclusion of people with Down syndrome.”
The poll looks at more than 1,500 brands across 27 different categories when giving out the award. NDSS was named Brand of the Year in the “Disability Non-Profit” Category. NDSS joins two other organizations in receiving this award as Goodwill was recognized in 2012 and The Wounded Warrior Project was recognized in 2013. Other organizations that were honored in 2014 include Verizon Wireless, Amazon.com, Tiffany & Co., and the National Football League.
NDSS is the largest nonprofit dedicated to serving individuals with Down syndrome and their families in the United States. NSS leads a cutting-edge advocacy and policy operation in Washington, D.C., a world-class public relations program, the National Buddy Walk® program, and provides community relations and support to over 400,000 individuals and their families in the country.