If you're doing something special to celebrate World Down Syndrome Day, your local media outlets might want to cover it. Copy the press release template below and fill in the blanks with your information, then send it to local TV stations, newspapers and magazines. Whether you're having a small family gathering, reading a book to your child's class, giving out Down syndrome awareness bracelets at work or planning a community event, you never know who will pick up your story! Please email all placements to NDSS Communications & Social Media Manager Jordana Stern at firstname.lastname@example.org.
[NAME OF FAMILY/SCHOOL/COMPANY/ETC.] to Honor People with
Down Syndrome on March 21
[CITY], [STATE] - March 21, 2013 marks the eighth annual World Down Syndrome Day, the second official date since it was recognized by the United Nations last year. People with Down syndrome, their families, friends, teachers, coworkers and supporters will be celebrating across the globe. Celebrated on the 21st day of the third month of the year, the date is symbolic of the third copy of the 21st chromosome that characterizes Down syndrome.
In [CITY, STATE] the [NAME OF FAMILY/SCHOOL/COMPANY/ETC.] will celebrate World Down Syndrome Day by [ONE TO TWO SENTENCES ABOUT THE LOCAL CELEBRATION].
"It is important to celebrate World Down Syndrome Day on March 21 because there should be a day to celebrate the needs of people with Down syndrome. We are able to do things that other people can and can’t do – just like anybody from around the world," says National Down Syndrome Society (NDSS) Goodwill Ambassador Chris Burke. "No matter who we are or where we live, give us a chance to do something with our lives so we can look forward to the future."
There are over 400,000 Americans living with Down syndrome. It is the most common chromosomal condition. Join [NAME OF FAMILY/SCHOOL/COMPANY/ETC.] and the NDSS on March 21 in celebrating the value, acceptance and inclusion of people with Down syndrome.
The National Down Syndrome Society is a nonprofit organization with more than 350 affiliates nationwide representing over 400,000 Americans who have Down syndrome. The mission of NDSS is to be the national advocate for the value, acceptance and inclusion of people with Down syndrome. NDSS envisions a world in which all people with Down syndrome have the opportunity to enhance their quality of life, realize their life aspirations, and become valued members of welcoming communities. For more information visit www.ndss.org.
About World Down Syndrome Day
World Down Syndrome Day was established in 2006 by Down Syndrome International, with the goal of raising awareness and mobilizing support and recognition of the dignity, rights and well-being of people with Down syndrome across the world. For more information visit www.worlddownsyndromeday.org.