The National Advocate for People with Down Syndrome Since 1979

National Down Syndrome Society
666 Broadway, 8th Floor
New York New York 10012
800-221-4602
info@ndss.org 

3/21 Social Media Guide

Social media is a great way to get the word out about World Down Syndrome Day. Your friends and followers want to hear what you have to say, so post or tweet leading up World Down Syndrome Day to build anticipation. Here are some ideas for your World Down Syndrome Day posts and tweets:

  • Down syndrome facts are great to share with your followers and encourage them to share as well. 
  • Dispel misconceptions about people with Down syndrome with the our Myths and Truths page
  • If you cringe when people use the "R-word," share a link to our preferred language guide and help educate your friends and family on the proper terms to use.
  • Share your personal connection to Down syndrome with the My Great Story campaign, and share the link with your followers. (It's also a great way to rack up the votes for your story!)
  • Check out the NDSS Pinterest boards, including Down Syndrome Facts, Chris Burke Quotes, Shop NDSS and others! 
  • The NDSS You Tube Channel is organized by category for easy viewing. Watch videos about General Resources, My Great Story, the Buddy Walk®, the NDSS Webinar Series and more!
  • Check out and share the NDSS 2012 Times Square Video, which features photos of 200 individuals with Down syndrome from around the world.
  • Watch and share Milestones, an NDSS production that features four families that each have a member who has Down syndrome at a different stage of life.
  • Encourage your followers to watch the newest NDSS video, Advocacy: Making Your Voice Heard and sign up for NDSS Advocacy Alert emails to take action.
  • Share the 2012 World Down Syndrome Day NDSS 3:21 Signature T-Shirt Video (and get your own 3:21 t-shirts for the whole family!).

NDSS will be posting and tweeting on Facebook and Twitter in the weeks leading up to March 21. We encourage you to follow us and like, share and retweet to further raise awareness. If you're tweeting, add #WDSD2013 to your tweets to join our conversation!


NDSS Resources


  • Buddy Walk
  • NDSS Yourway
  • My Great Story