Calendar Listing or Event Preview
A listing on a community calendar or a brief article about your event might run in a newspaper, website or broadcast community calendar segment anywhere from one day to several weeks prior to your event to encourage participation and raise funds.
A feature article/segment is not a regular hard news story that tells the basic who/what/when/where/why of a development that just happened. Instead, a feature is a human interest story that has broad appeal and doesn't necessarily have a set timeframe attached to it. It's difficult to successfully pitch a feature story, so you have to work hard to develop an angle that is different and compelling. A good starting point is to think about what makes your group unique, participants who have interesting and inspiring stories, recent legislation impacting people with Down syndrome, etc. Always remember to find the local hook!