Print or Online
If a newspaper reporter attends your event, the coverage will run after the event (typically the next day). This will be a wrap-up of the event, what happened; who was there, how much money was raised, etc. You might also be able to secure post-event coverage if you distribute a press release immediately following the event. This should include event day details (how many people attended, how much money was raised, a quote from a VIP if possible) and attach photo from the event.
Print or Online Photo
Even if you can't get a full wrap-up article in a newspaper, you might be able to get a photo and caption printed. The newspaper might send a photographer or you could take your own photos and deliver them (within hours of the event, preferably by 3pm the day of the event) to the newspaper. If you want to try this last option, call the photo desk ahead of time to get the details of how (or if) they accept photos. You can also find the appropriate contact to email a high-res photo you're your post-event press release. Remember, print outlets need high quality images usually 2mb or higher. Include a caption with a very short summary of the even that can stand alone (without an accompanying article) and the names and titles of the people in the photo.
The post-event feature article is conceptually similar to the pre-event feature. You have the best chance of developing a post-event feature if a reporter attends the event and can meet potential subjects in person at the event.
After the Event
Send thank you notes to any media who covered your event. This includes both individual reporters and the editor or station manager. This is how relationships are started. Let the reporter know that you appreciated the coverage and that you are available as a resource for future stories dealing with Down syndrome.
Forward copies of all print clips, a list of any radio or TV stories, and any good photos to NDSS. Tracking all national media coverage also helps us to measure the impact of our messages.
Make the most of all your great new media contacts! Stay in touch with reporters you've made headway with, send them new nuggets of information and story ideas throughout the year, and always answer their inquiries quickly and completely if they call for assistance.